Can Social Media Make You a Victim?

Today's social media world has nurtured a landscape in which a level of camaraderie develops online that normally wouldn't be felt in person. Often, a person's identity and information is available because of their business and their desire to gain new clientele. But, when is too much information – too much? When you're writing about being in the airport on Twitter, the world suddenly knows you're not at home. If any of the "pals" you've made along the way know you're single, live alone, and run a business from your home – the fact that a house with office equipment is empty of its occupant has just been released to the world.

So, how can Twitter, or other social media go really bad? This past week, I've talked about stalking a few times. These new means of instant communication are an easy way for someone with ill intentions to gather enough information, to stalk a person and plan a physical attack, harass them, or vandalize their property.

Here's an easy one, the wealthy business person mentions taking the kids to soccer. A few days later mentions going on a trip overseas — have you seen the movie "Taken?" If not, just think kidnapping or some other harm to the partner left at home. Another scenario: men and women, who discuss their toys: jet skis, motorcycles, convertibles, and then Twitter about being away from the house on a trip, or simply at the kid's recital, soccer practice, baseball game, etc. Bye-bye toys. Finding out where someone lives is not hard to do, Polaris systems make looking up anyone's real estate property easier than looking up their phone number. Plus, with the telecommuting capabilities of today, many of us work from home and use our home and business address interchangeably. Again, it's easy for the wrong person with dark motives to find a victim.

Take a clue from some of the stalking prevention tips I gave out over the last few days. Use a post office box or a package and box rental service that will give you an actual physical address. Many of the newer UPS stores are doing this in lieu of PO Box numbers as they know packages are often undeliverable without a physical street address. Plus, a business looks more legitimate with a street address as opposed to a PO Box.

Most people using social media services and tools, have the right intentions and are using them for business networking purposes and to build a list of potential clients. However, for the small percentage of people with the wrong motivations, these tools also have the ability help build their list of potential victims.