Monday, September 21, 2009

Company Shame




Aren't they ashamed of themselves? Yahoo plans to announce a $100M marketing campaign Tuesday morning. (September 22, 2009.) They just went through another huge round of layoffs in April and now they have this kind of money to spend on marketing?

In a time when most Americans are terrified of whether or not they'll be able to pay for the roof over their head for another month, put enough gas in their car to make it to a job interview, or afford their medications…Yahoo is shelling out hundreds of millions of dollars for what? To remind us that they exist? Have you forgotten to Yahoo lately? I haven't.

Maybe if we all give them a quick click, they'll realize we haven't overlooked them and they'll do something more remarkable, like announce they are hiring back their laid off workers. Honestly, Yahoo, you don't need to spend so much money on marketing…we know you're just a click away…

Right now, many Americans are on Yahoo and other search engines looking for jobs and cheaper housing. I know that I often waste hours of time on their virtually useless "Monster" career site where so many invitations are awaiting my investment to make me rich.

In fact, Yahoo…if you want to invest your money in a better marketing campaign for yourself, clean up your job search site. Get some legitimate businesses on their who are REALLY looking for workers. Sift through and get rid of all of the work-from-home scams that clutter the site and give those of us who are trying to find a job a fighting chance.

A $100M marketing campaign after all of the layoffs you had earlier this year? You should be ashamed of yourselves.

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